I do not understand.  Is HAM the only legal way to broadcast on shortwave radio?  I mean for a "regular" person, not a million dollar radio station.  I saw lots of shortwave broadcasting equipment, but it all looks like it is illegal to use because of the FCC rules.  As far as I know, LPFM isn't an option, and I am not interested in a CB.  This is for hobby interests.

Edit:  Is Amateur Radio the same as HAM?  I saw a lot of references to AR on here.