To the extent that FT8 is a way to bring people into the hobby or re-ignite passion among those who haven't been on the air in a while, what's the easiest way to get someone on the air with this new mode? Cost is a factor, but simplicity of components and ability to transceive (not simply send a signal) are relevant too.
It's safe to assume this is someone who has a cell phone, laptop/PC, or Raspberry Pi and can be convinced to take any of these paths.
Bonus points for addressing the US license requirements too.